He became the President and CEO of the Indianapolis Motor Speedway Corporation in 1989, as well. As president, he began allowing NASCAR to race at the Speedway, and then subsequently added IROC and Formula 1 races. IROC and Formula 1 proved unsuccessful, and the inclusion of NASCAR has met with continued controversy. After resigning in 2009, he chose to focus on his family’s business, Hulman & Company, and the Indy Racing League, which he founded.