Hardcore Pawn was a series about the daily activities of an American Jewelry and Loan family-owned pawn shop located in Detroit, Michigan, on Greenfield Road between 8 Mile Road and the John C. Lodge Freeway. The show debuted on August 16, 2010, and set a new record with 2 million viewers as truTV’s most-watched series debut of all time. The series ended in 2015 after nine seasons and 162 episodes. Seth Gold handles the marketing for this family-owned shop, which was founded by his fatehr Les Gold. Leswho is the son of the pawnbroker who originally owned Sam’s Loans, which was located on Michigan Avenue in Detroit. Seth’s sister Ashley Gold is the assistant manager of American Jewelry and Loan. The sibling rivalry between Seth and his sister Ashley was a key element of the series. Seth Gold was also an executive producer of Hardcore Pawn from 2011 to 2015. He has appeared on episodes of the TV series Fox and Friends, Big Morning Buzz Live, The Arsenio Hall Show, Home & Family, The Playboy Morning Show, Today, and LeagueOne: In the Spotlight!.