If that sounds like a lot, it doesn’t even include the 30 percent cut of the revenue that goes to Google and Apple. But actually the figure represents a significant drop in revenue compared to what the game was generating at its aforementioned height of popularity. When the game first became available in July, it was pulling in $16 million per day, but the game remains the number two highest-grossing app on iTunes, and has been downloaded more than 550 million times. Pokémon GO has also generated a total of $470 million in revenue over the course of the lifetime of the game, and according to Newzoo CEO Peter Warman it also represents a possible bellwether for the future of mobile apps: So, if you’ve ever found yourself in a state of Pokémon GO malaise, wondering what all your captured Pokémon really add up to in the end, take heart: You’re helping to make some people an enormous amount of money.
